Revenue is growing.
Profit isn't keeping up.
That gap is rarely where owners think it is.
AWV Consulting helps owner-operated businesses between $1M and $10M find where profit is leaking, fix the operational cause, and build the systems that keep it from slipping away again.
Built for owners who are close to the business — not executives removed from the day-to-day.
AWV works with owner-operated and owner-led companies generating $1M–$10M in revenue — businesses where the owner still feels every dollar but can't always see where it's going.
Manufacturing & Light Production
Margin pressure from material costs, labor, and pricing that hasn't kept up with either one.
Trades & Job-Costing Businesses
Job profitability that's a guess until the job is already finished — and sometimes after.
Professional Services & Agencies
Revenue that looks healthy on the P&L but doesn't seem to show up in the bank account.
Manufacturing and service businesses get equal weight at AWV — with separate tools built for how each one actually runs.
If revenue is up and profit isn't, the leak is hiding somewhere in here.
- You can't state your real gross margin — not from memory, not without digging.
- Cash feels tight even in a month that looked good on paper.
- Pricing hasn't moved in years. Your costs have.
- Decisions still run on gut feel, not on a number you trust.
- You've outgrown your systems, but you're still running on them.
How AWV Closes the Gap
Every engagement moves through the same three stages, in this order.
Clarity
See exactly where the money is going — and where it isn't — before anything gets fixed.
Control
Put systems in place so the numbers stay visible every month, not just at tax time.
Profit Improvement
Turn that visibility into margin, cash, and decisions you can actually act on.
Diagnose. Fix. Maintain.
Three stages, in this order, every time. Skip one and "advisory" turns into a binder nobody opens.
Profit & Operations Diagnostic
- Full financial and operational review
- Profit leak identification, root cause named
- Prioritized action roadmap
- Executive Readout presentation
Implementation Engagement
- Dashboards and KPI tracking installed
- Job costing and pricing models built
- Cash flow visibility systems
- Accountability rhythms put in place
Ongoing Advisory Retainer
- Monthly KPI and financial review
- Pricing and margin refinement
- Direct support for owner decisions
- Keeps the fix from sliding back
Austin W. Van Etta, CPA
Founder & Principal Advisor, AWV Consulting
Three layers most advisors don't bring at once.
Most advisors bring one of these. AWV brings all three to the same engagement.
The CPA Layer
Five-plus years in public accounting — from small, single-office firms to a Big 4 practice. That range matters: small firms teach you to work close with the owner, a Big 4 firm teaches you the discipline most businesses never get from their bookkeeper. Both show up in how AWV reads your numbers.
The Controller Layer
Divisional Controller for a $70M multi-entity business running five-plus segments — different models, different margin structures, all reporting up through one office. That range is where the job costing systems get built: the kind that hold up on the shop floor, not just on a spreadsheet. Whatever size your business runs at, AWV has already worked inside something more complex than it.
The Owner-Operator Layer
Owned and ran a government-contracted corrugated manufacturer end to end — shop floor, customers, vendors, pricing, payroll, all of it. This is the layer that ties the other two together. A CPA can read your numbers. A controller can build your systems. But until you've made payroll short and carried the weight of being the last decision-maker in the room, you don't really know what it's like to run one. Austin has been in your seat.
AWV Consulting isn't your CPA, your bookkeeper, or your wealth manager. It works alongside all three.
AWV Consulting Is:
- ✓A Profit & Operations Advisory partner
- ✓A Diagnostic → Implementation → Advisory sequence
- ✓Focused on margin, pricing, KPIs, and cash flow decisions
- ✓Built to work alongside the advisors you already trust
AWV Consulting Is Not:
- —A tax or audit firm
- —A bookkeeping service
- —A wealth management or investment firm
- —A replacement for your current CPA or advisor relationship
For the CPAs and wealth managers already in the room.
You keep the compliance relationship. AWV picks up what's next to it.
Your role as CPA of record doesn't change. AWV takes on the operational work most firms don't have the bandwidth, or the mandate, for — margin, pricing, and KPI visibility between filings. Your client gets sharper and more profitable. You get a client who's easier to advise.
A more profitable business is a better wealth-planning client.
AWV doesn't manage money, and it doesn't compete with any fractional CFO relationship you're already coordinating. It does the hands-on operational work — fixing pricing, job costing, and KPI blind spots — so the business throws off more distributable cash for the plan you're already building.
Find out what your business is leaving on the table.
A 20-minute call is enough to know if there's a fit. No pitch deck, no pressure.
Prefer to just talk?
Pick whichever is easiest — phone, email, or grab time directly on the calendar.
Book a Discovery Call